The Branding Clinic | Novel Nights

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Social Media for Authors

Welcome to Social Media for Authors

Welcome! Start Here. (1:59)

Getting started with social media.

Getting started with social media (4:23)
A walk through YouTube (7:55)
A walk through Facebook (11:45)
A walk through Instagram (10:38)
A walk through Pinterest (12:01)
A walk through LinkedIn (6:42)
A walk through Twitter (10:09)
A walk through GoodReads (12:15)
A brief introduction to Mailing Lists (14:26)

Which is the best?

Email is King (2:58)
But which social media platform is best? (6:54)
Defining your ideal reader (5:48)

The keys to great branding.

Defining your author brand (7:16)
Tips for an "on brand" author photo (9:05)
Tips for an "on brand" long and short bio (3:35)
Tips for an "on brand" header image (4:17)
Tips for an "on brand" weblink (2:35)
The Branding Clinic (1:27)

What should you share?

What to share: Images/Photos (3:59)
What to share: Quotes (5:39)
What to share: Videos (7:46)
What to share: Text (5:32)
What to share: Promotions (3:30)

How to improve engagement.

5 tips to improve reader engagement (3:55)
The importance of consistency (1:07)

The balance between content and promotion.

The Pareto Principle aka The 80/20 Rule (2:13)
Your Social Media Schedule
The 30 Day Social Media Challenge

Social Media Tools: A look inside.

Tools for Social Media (0:40)
An introduction to Canva (6:11)
An introduction to Photoshop (5:17)
An introduction to Animoto (17:57)
An introduction to Premiere (3:46)
An introduction to Hootsuite (7:47)
An introduction to Later (12:22)
An introduction to Buffer & Buffer Reply (4:12)

Social Media's True Superpower

Social Media Super Charged (3:45)

Congratulations! You're Now Social Media Savvy. Take on the World!

Congratulations and Thank You
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Further learning

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